Have you ever written what you thought was a great blog post only to find it gets zero visibility on Google? What if you could follow guidelines that would help those posts reach Google’s first page? We have your solution, with a model that encourages top-notch writing and search engine optimization. By following these guidelines, you can hit all the marks for a great blog post, every time, and make the entire process quick and easy.

For too long now, buyer personas had been marketers’ little secret. What does that term mean, though?

According to Moosend’s definition: “A buyer persona is like averaging all the characteristics of our most loyal customers into one.” (Source)

Through buyer personas, your target audience can be represented accurately. This will be possible by segmenting this audience into categories based on demographics (age, gender, etc.).

Content marketing is good for many things, namely capturing and converting online customers.

However, it’s not easy to scale.

Think about the steps that are involved in producing an engaging, shareable piece of content that people are falling over themselves to read.

Firstly, you need to come up with an idea for the post, then a focused topic and title. It then needs to be researched, written, edited, formatted, and published. The work doesn’t stop when it’s out there, though. Then comes distribution and social sharing. And this is just for one piece - imagine trying to do this for three, four, or five pieces a week.

Having high-quality content that ranks well with Google all comes down to creating an effective content strategy to market your work. Having a real strategy in place takes that well-written content and puts it into action in a decisive way, so you can quickly understand why something is ranking well or what needs to be changed to help a less popular page or article. Broken down into smaller steps, it doesn’t have to be overwhelmingly technical or complex.

Social media is one of the ruling tools of marketing. No matter if you are a blogger, business owner, or influencer, social media posts are your way to success. Platforms such as Facebook, Instagram, Twitter, and others can drive brand awareness.

The question is how to get noticed on social media?

If you want to affect the audience on social networking sites, you need to improve your content performance. If you are wondering how to do that, just keep reading and find out.