About Blog Hands
Hi, I'm Chris. I run the strategy.
After 14 years of writing, here’s the part that matters most: the business that publishes every month wins. The hard part was never the writing — it was showing up to do it again. I built Blog Hands to be the system that shows up for you.
Why Blog Hands exists.
Most content services are built around volume. They quote you a price per word, send the brief to whoever's available, and hope you don't notice when it sounds nothing like you. The bigger the operation, the more the writing drifts from your voice.
I wanted the opposite. A product where the brand voice gets built once and applied consistently. Topic plans grounded in what your audience and competitors are actually doing. A system where the strategy holds steady and the cadence never slips.
That's the whole pitch. It's not a content factory racing to the bottom on per-word price. It's not a freelancer pretending to be an agency. It's a SaaS product backed by 14 years of editorial work — which is exactly why the AI lane is good.
Who actually writes your posts.
You pick. Two lanes, two prices, one brand voice profile that applies to both. No mystery middlemen, no offshore content mills.
AI written
Drafted by Claude using a brand voice profile we build from your existing writing. Fast, hands-off, ready in days instead of weeks. The right lane when speed is the priority.
Human written
Hand-written by an experienced editor when a post matters too much to automate. Same brand voice profile, same research, deeper craft. The lane for the posts that have to land exactly right.
How the work actually happens.
- V
Voice intake
We read your site, your existing posts, and the email you sent us. The first month is the calibration; we use it to lock the brand voice profile that drives every post after.
- R
Research
Every post starts with a real SERP analysis on the target keyword. We see what's ranking, how hard it is, what the top pages are missing, and what real buyers are still asking. None of this lands on your plate.
- D
Drafting
AI lane: Claude drafts the post against the research, in your locked brand voice. Human lane: a writer on our team does the same. Either way, the brand voice profile is the source of truth.
- D
Delivery, approval, schedule
You get a clean post with a featured image, delivered to your inbox the moment it's ready. Review it line by line, or just hit approve — we slot it into your publishing cadence from there. One round of revisions is included on every post, and most clients don't need it.
After 14 years of writing, here’s the part that matters most: the business that publishes every month wins. The tools change every couple of years. The job — showing up again next month — doesn't.
Want to see what a post in your voice would look like?
The Topic Plan tool drafts a real content brief in your voice. Three minutes, free, no signup.
Try the tool