When we first started creating content, we were very aware that most content marketing advice helped digital marketers create content that checked boxes, yet failed to help them deliver on a human level. Fortunately, over the years, we’ve seen more and more content analysis tools that help you get to the heart of content creation: creating quality content to not only reach your audience, but move them to engage, too.
Are you barely getting any traffic even after spending hours in creating content? Wondering how some businesses manage to drive a crazy amount of leads? Well, it is not that they have got all the luck, they just know how to do it right.
Being a crucial factor for lead generation, brand awareness and customer engagement, content marketing is gaining hype among the businesses. Content marketing is now the new way to reach the target customer in this fast-paced digital world.
Businesses often start their content marketing journey talking about themselves. What if they spent more of their time listening to what the customer wants?
Customers are willing to help businesses if they are willing to listen. Listening can help create content that boosts customer engagement.
If you want your content marketing strategy to really work its magic, you should try focusing on understanding your customer. You will be able to understand your customer only when you start listening to them.
There’s more to optimization than keywords. We have long been told that keyword optimization is – well - key. Modern search engine optimization, however, goes beyond simple keyword
Using keywords is a good way to discover new topics and add depth and value to your posts.
If you focus your digital or content marketing on topics rather than keywords, you’ll get less caught up in what keyword should go where and offer better, more engaging content that is genuinely useful and attracts the right audience.
When you run a blog and want to build a large audience, it’s easy to focus on collecting as many new readers as possible. But if you get too caught up in obtaining new audience members, you might start to lose the ones you already have.
This is where audience loyalty comes in. A loyal reader will return to your blog again and again because they see the value in what you have to offer. By maintaining a loyal base, you’ll have a much easier time building your brand and making your message heard. Here are 6 helpful techniques to keep in mind.
You know it when you see it. That blog you just keep returning for new posts every week. You may do this because the blogger often has something unique to say, but, more often than not, you’ll also be influenced by the blogger’s personality.
There’s no doubt that blogging has exploded since ‘web blogs’ first started appearing on the internet. Blogging has changed the way that many companies do business. But how exactly is blogging being used by the professionals and what does the future hold? Eight blogging and marketing experts share their answers
Readability is the ability to read a text. Good readability, therefore, is accessible and easy to understand. Poor readability means the text is hard to comprehend. A text loses value if it is inaccessible to its intended audience.
Readability matters in every profession. It affects every setting where people read words. From teaching to legal documents, therefore, effective communication is key.
Visual content is the next big thing. According to a report by SocialMediaExaminer, 85% of the 5000 marketers they surveyed used visual content in 2017, an increase from 74% in 2016.
Instagram, Snapchat, Facebook, Twitter are all bringing new updates, features and tools that ease the integration of video content for their users. Artificial intelligence and virtual reality are two more reasons to take this route for your brand or business.
Coming up with blog topic ideas may seem easy at first but over time it will likely become more challenging. As you become an professional blogger, the challenge comes when you realize you need to find content ideas that convert and make your blog money.
If you are doing content marketing right, you are attracting the right audience for your product or service. You are delighting those visitors. And you are also turning as many of them as possible into subscribers or paying clients/customers.