You know it when you see it. That blog you just keep returning for new posts every week. You may do this because the blogger often has something unique to say, but, more often than not, you’ll also be influenced by the blogger’s personality.
There’s no doubt that blogging has exploded since ‘web blogs’ first started appearing on the internet. Blogging has changed the way that many companies do business. But how exactly is blogging being used by the professionals and what does the future hold? Eight blogging and marketing experts share their answers
Readability is the ability to read a text. Good readability, therefore, is accessible and easy to understand. Poor readability means the text is hard to comprehend. A text loses value if it is inaccessible to its intended audience.
Readability matters in every profession. It affects every setting where people read words. From teaching to legal documents, therefore, effective communication is key.
Visual content is the next big thing. According to a report by SocialMediaExaminer, 85% of the 5000 marketers they surveyed used visual content in 2017, an increase from 74% in 2016.
Instagram, Snapchat, Facebook, Twitter are all bringing new updates, features and tools that ease the integration of video content for their users. Artificial intelligence and virtual reality are two more reasons to take this route for your brand or business.
Coming up with blog topic ideas may seem easy at first but over time it will likely become more challenging. As you become an professional blogger, the challenge comes when you realize you need to find content ideas that convert and make your blog money.
If you are doing content marketing right, you are attracting the right audience for your product or service. You are delighting those visitors. And you are also turning as many of them as possible into subscribers or paying clients/customers.
If you find yourself on the wrong side of Google, you could lose significant traffic overnight. Worse, if you are relying almost entirely on Google traffic, you could go out of business.
Google provides a lot of help for business owners, who can have their sites designed with Google’s webmaster and search evaluator guidelines in mind, but over-reliance on internet traffic from one source - and a lack of attention to what Google is doing in its lab - can spell disaster.
Designing your headline is a combination of art and science.
Art, because your headline should be poetic. You can use poetic devices, such as alliteration and assonance, for example, to lull readers into taking action.
Poetry has been described as “the best words in the best order.” Your headline, therefore, should definitely be considered poetry.
Science, because you should focus on the strength and frequency of your keywords, the length of your title, and other factors relating to the composition of the title.
Surely, the site with the most inbound links is the site that has the best SEO team? Right?
In the early days, the primary factors Google considered were links and link quality. While they are still important today, it’s more useful to think about a range of factors when performing SEO.
Google has worked consistently to improve the search experience for its users through the quality of its search results. It’s useful to look at how Google has developed its search over time and to make the relevant adjustments to marketing and content creation, including how we think about links.
If you’re new to Search Engine Optimization (SEO), learning all there is to know may seem like a daunting task, but don’t worry just follow these 4 simple steps and you will quickly become an SEO pro.
Whether you are providing information, entertainment, products or services, smart SEO will match you to relevant search users, significantly increasing traffic from those you want to serve.
When you are finished building your website, what comes next? Marketing it. You need to find a way to make it discoverable in searches. You are competing with thousands of sites like yours. The last thing you want is to rank outside of Google's page one. Did you know that 75 percent of searchers do not look beyond Google's first page of search results?
You need to create and use enough of the right kind of content. Your content should aim at engaging visitors on your site. Here are various types of content that could improve your website: