Buyer Personas: Developing Content That Speaks to Them

For too long now, buyer personas had been marketers’ little secret. What does that term mean, though?

According to Moosend’s definition: “A buyer persona is like averaging all the characteristics of our most loyal customers into one.” (Source)

Through buyer personas, your target audience can be represented accurately. This will be possible by segmenting this audience into categories based on demographics (age, gender, etc.).

Best Tools for Generating Blog Content Ideas That Boost SEO

Lots of variables affect the effectiveness of your blog content. Many opportunities for optimization are out there. All this optimization is for nothing, however, if you start in the wrong place.

To make sure your efforts are all moving you and your business in the right direction, you need to come up with blog topics that are meaningful to your business and to your audience.

To come up with effective blog topic ideas that will rank on Google, you can use some tools to uncover topics that are in demand by your audience. If you want to increase the SEO performance of your website, start with pertinent blog topics.

How to Streamline and Scale Your Content Creation Process

Content marketing is good for many things, namely capturing and converting online customers.

However, it’s not easy to scale.

Think about the steps that are involved in producing an engaging, shareable piece of content that people are falling over themselves to read.

Firstly, you need to come up with an idea for the post, then a focused topic and title. It then needs to be researched, written, edited, formatted, and published. The work doesn’t stop when it’s out there, though. Then comes distribution and social sharing. And this is just for one piece - imagine trying to do this for three, four, or five pieces a week.

How to Create High-Quality Content That Stands Out On Google

Having high-quality content that ranks well with Google all comes down to creating an effective content strategy to market your work. Having a real strategy in place takes that well-written content and puts it into action in a decisive way, so you can quickly understand why something is ranking well or what needs to be changed to help a less popular page or article. Broken down into smaller steps, it doesn’t have to be overwhelmingly technical or complex.

How to Improve Your Content Performance on Social Media

Social media is one of the ruling tools of marketing. No matter if you are a blogger, business owner, or influencer, social media posts are your way to success. Platforms such as Facebook, Instagram, Twitter, and others can drive brand awareness.

The question is how to get noticed on social media?

If you want to affect the audience on social networking sites, you need to improve your content performance. If you are wondering how to do that, just keep reading and find out.

Quality Blog Content: What Is It and How Do You Make It?

Quality blog content answers a question, solves a problem, or otherwise gives people information they want. It is clear and accurate, easy to share or reference, and achieves a goal, whether that’s converting leads, driving traffic, or something else that fits in with your business objectives.

All of your pages, especially your home page, should have high-quality content, according to Google, so that it attracts visitors and other webmasters who will link to your content and expand it’s reach across the web.

Hands-On Content Marketing Crash Course

Through content marketing, you can grow your business. By creating blog posts, you can attract your target audience, encourage them to engage with your business, and position yourself as an authority in your field.

Digital marketing works so well that it can seem like sorcery, but you don’t need to be born under a particular constellation to perform effective content marketing yourself.

The way to get started with content marketing is to take a deep breath and get started. This sink or swim strategy works. There are very few sinkers. You’ll not only be able to swim with the other content marketers by the end of this course, but you’ll be admiring the view from the other side of the digital marketing pond.

How to Streamline and Automate Content Creation on Big Websites?

There is no doubt that content has become the most crucial factor for any business to gain a good ranking on search engines and attract high traffic on their website. But, reusing content that has been published before is not the optimal choice to attract an audience, anyone can create mediocre content. However, creating unique, informational, and relevant content with the right marketing strategy can make the difference.

We know creating unique and quality content takes time, effort, resources, energy, and knowledge but it’s worth your time and investment. If you’re working with a team of content writers and marketers, you should know that the overall process of content creation and marketing is not easy at all. The audience has become more selective and sophisticated than ever, so if you want to get the right content to your target audience, you’ll have to streamline and automate your content creation strategy.

The Benefits of Outsourcing (and How to Do It)

While many entrepreneurs lean on their ability to multitask to get things done for their business, studies have proven the human brain is actually incapable of juggling multiple tasks at once. What’s worse, doing so can actually lower your IQ and damage your brain.

So, to combat problematic multitasking and your ever-growing to-do list, one tactic is to outsource some of your tasks to credible pros. More companies than ever are leaning on outsourcing to fill gaps in their business. In 2017, the global market for outsourced services reaching a whopping $88.9 billion.

7 Reasons Why Google is the Best Content Research Tool

Attention digital marketers looking for content research tools: there’s a free, effective research method right under your nose, and it’s one that you likely know well.

Google Search is one of the optimal ways digital marketers can conduct content, topic, and keyword research. It’s a door into the world’s most sophisticated content database, giving you insight that, used well, will transform your content marketing into well-researched works that hit the mark every time.