In today’s world, investing time and money in a blog is a very lucrative option for a small business to scale-up. It can help you increase your sales and your profits by leveraging several other opportunities online. You’re probably wondering why someone who owns an auto retail shop should start a blog for their business. Why should someone running a carpet cleaning business put aside precious time to sit at their laptop and key in ‘5 Ways Baking Soda Can Save Your Carpets’? Well, presently, the customer pool for a small business is not limited to people who walk into its brick and mortar storefront. If leveraged right, online opportunities can widen the scope for gaining new customers and increasing sales, and one of the highly effective methods of getting this done is writing and promoting a blog.
Attracting your ideal customers by providing high-quality content is a trend that is showing no signs of abating. Almost all B2B marketers surveyed by CMI used content marketing. And, according to DemandMetric, more than three-quarters of CMOs believe that custom content is the future of marketing.
While online marketing continues to evolve, the part that involves entertaining, educating, and/or informing your visitors remains a priority. It’s more important than ever to have great content. Companies across many industries are producing more content year on year.
The quick way to choose your keywords is to think about the words your ideal visitor is likely to use to find content like yours, use them, and then check back in 4 months to a year to see what the results have been like.
The smart way, however – that is why you’re here, right? - is to use a suite of the best tools on the web. Many of the following resources will do wonders for your campaign free of charge.
Changing a career is an important step that may bring changes to your life. However, sometimes you change the career just to make those changes happen. For example, you may dream about more spare time and the possibility to work from any country. If fact, this is one of the dreams that everyone has. That’s why everyone considers the possibility to become a freelancer. Still, freelancing is not for everyone. For example, you cannot be a freelance doctor or a freelance lawyer. Of course, you can take some order, but that will not be enough to earn money and to attract new clients. Thus, you need to find some occupation that will allow you to make money despite the necessity to visit the office, find new clients, and even to talk to people. One of the best ones is becoming a becoming a writer.
SERP (Search Engine Results Page) Analysis is the process of analyzing the top web pages that rank for a specific keyword or topic. SEO and marketing professionals use this information to determine the difficulty level of ranking for a Google search.
As well as looking at ranking difficulty, SERP analysis can also uncover how a competitor may have achieved their Google rank. This will give your marketing or SEO team valuable insight, allowing it to push your business up the rankings.
You know how important blogging is. You also know that it’s not as simple as writing your heart out. For most of us, there are going to be times when we don’t have time to write blog posts, or at least not to the standard that our visitors deserve.
Blogging requires a willingness to immerse yourself in SEO, marketing, image research, promotion, and more. On top of this, you need to run your business too.
This content was contributed by a guest author. The author’s views are entirely his or her own and may not reflect the views of Blog Hands.
In recent years, blogging has surprisingly expanded around the world. Every website, in every profession category, now seems to have a blog. Blogging is a great way to attract like-minded visitor onto a website and built up a credible reputation on the web. Blogging has been proven to be the most effective way to improve a website authenticity and is known to improve search engine rankings instantly.
By being more human, more passionate, and more scannable, your blog can put your business ahead of the competition. If you want to make new connections, gain more conversions, and do more business, avoid the stale content that the rest of your industry churns out.
Here are 6 ways to add interest to your blog posts.
There’s no denying the fact that you have to “spend money to make money.”
However, there’s something else you need to remember: the higher your business expenses, the lower your profit.
With this in mind, you must have a strategy for spending wisely, keeping expenses down, and in some cases, eliminating wasteful spending altogether.
Of course, this is easier said than done. If it were simple to keep business expenses down, every blogger would be taking full advantage.
Having had experience distributing B2B blog posts, I have no doubt that the LinkedIn platform is one of the strongest marketplaces for both B2B marketers and bloggers. According to Hubspot, in the past two years, content consumption on LinkedIn has increased by 21%.
The key to success on LinkedIn are LinkedIn Groups. There are a variety of LinkedIn groups available for different topics that might fit your field.
As a matter of fact, one of my most successful blog posts pulled off 10,000+ sessions, 150+ newsletter subscribers, and 180+ whitepaper downloads.