When you run a blog and want to build a large audience, it’s easy to focus on collecting as many new readers as possible. But if you get too caught up in obtaining new audience members, you might start to lose the ones you already have.
This is where audience loyalty comes in. A loyal reader will return to your blog again and again because they see the value in what you have to offer. By maintaining a loyal base, you’ll have a much easier time building your brand and making your message heard. Here are 6 helpful techniques to keep in mind.