Uncover Blog Topic Ideas Customers Crave in 3 Easy Steps

Businesses often start their content marketing journey talking about themselves. What if they spent more of their time listening to what the customer wants?

Customers are willing to help businesses if they are willing to listen. Listening can help create content that boosts customer engagement.

If you want your content marketing strategy to really work its magic, you should try focusing on understanding your customer. You will be able to understand your customer only when you start listening to them.

How to Optimize for Topics Rather Than Just Keywords  

There’s more to optimization than keywords. We have long been told that keyword optimization is – well - key. Modern search engine optimization, however, goes beyond simple keyword

Using keywords is a good way to discover new topics and add depth and value to your posts.

If you focus your digital or content marketing on topics rather than keywords, you’ll get less caught up in what keyword should go where and offer better, more engaging content that is genuinely useful and attracts the right audience.

6 Ways to Help Drive Traffic and Build Loyal Blog Followers

When you run a blog and want to build a large audience, it’s easy to focus on collecting as many new readers as possible. But if you get too caught up in obtaining new audience members, you might start to lose the ones you already have.

This is where audience loyalty comes in. A loyal reader will return to your blog again and again because they see the value in what you have to offer. By maintaining a loyal base, you’ll have a much easier time building your brand and making your message heard. Here are 6 helpful techniques to keep in mind.

Tips and Tools for Improving Your Content Readability Score

Readability is the ability to read a text. Good readability, therefore, is accessible and easy to understand. Poor readability means the text is hard to comprehend. A text loses value if it is inaccessible to its intended audience.

Readability matters in every profession. It affects every setting where people read words. From teaching to legal documents, therefore, effective communication is key.

Visual Content Marketing: 8 Easy Steps for Success in 2018

Visual content is the next big thing. According to a report by SocialMediaExaminer, 85% of the 5000 marketers they surveyed used visual content in 2017, an increase from 74% in 2016.

Instagram, Snapchat, Facebook, Twitter are all bringing new updates, features and tools that ease the integration of video content for their users. Artificial intelligence and virtual reality are two more reasons to take this route for your brand or business.

6 Powerful Tools to Quickly Find Blog Topic Ideas that Convert

Coming up with blog topic ideas may seem easy at first but over time it will likely become more challenging. As you become an professional blogger, the challenge comes when you realize you need to find content ideas that convert and make your blog money.

If you are doing content marketing right, you are attracting the right audience for your product or service. You are delighting those visitors. And you are also turning as many of them as possible into subscribers or paying clients/customers.

The Complete Guide to Monitoring Google Algorithm Changes

If you find yourself on the wrong side of Google, you could lose significant traffic overnight. Worse, if you are relying almost entirely on Google traffic, you could go out of business.

Google provides a lot of help for business owners, who can have their sites designed with Google’s webmaster and search evaluator guidelines in mind, but over-reliance on internet traffic from one source - and a lack of attention to what Google is doing in its lab - can spell disaster.

Best Free Headline Analyzer Tools for Quickly Writing Better Titles

Designing your headline is a combination of art and science.

Art, because your headline should be poetic. You can use poetic devices, such as alliteration and assonance, for example, to lull readers into taking action.

Poetry has been described as “the best words in the best order.” Your headline, therefore, should definitely be considered poetry.

Science, because you should focus on the strength and frequency of your keywords, the length of your title, and other factors relating to the composition of the title.