For too long now, buyer personas had been marketers’ little secret. What does that term mean, though?

According to Moosend’s definition: “A buyer persona is like averaging all the characteristics of our most loyal customers into one.” (Source)

Through buyer personas, your target audience can be represented accurately. This will be possible by segmenting this audience into categories based on demographics (age, gender, etc.).

Content marketing is good for many things, namely capturing and converting online customers.

However, it’s not easy to scale.

Think about the steps that are involved in producing an engaging, shareable piece of content that people are falling over themselves to read.

Firstly, you need to come up with an idea for the post, then a focused topic and title. It then needs to be researched, written, edited, formatted, and published. The work doesn’t stop when it’s out there, though. Then comes distribution and social sharing. And this is just for one piece - imagine trying to do this for three, four, or five pieces a week.

Through content marketing, you can grow your business. By creating blog posts, you can attract your target audience, encourage them to engage with your business, and position yourself as an authority in your field.

Digital marketing works so well that it can seem like sorcery, but you don’t need to be born under a particular constellation to perform effective content marketing yourself.

The way to get started with content marketing is to take a deep breath and get started. This sink or swim strategy works. There are very few sinkers. You’ll not only be able to swim with the other content marketers by the end of this course, but you’ll be admiring the view from the other side of the digital marketing pond.

There is no doubt that content has become the most crucial factor for any business to gain a good ranking on search engines and attract high traffic on their website. But, reusing content that has been published before is not the optimal choice to attract an audience, anyone can create mediocre content. However, creating unique, informational, and relevant content with the right marketing strategy can make the difference.

We know creating unique and quality content takes time, effort, resources, energy, and knowledge but it’s worth your time and investment. If you’re working with a team of content writers and marketers, you should know that the overall process of content creation and marketing is not easy at all. The audience has become more selective and sophisticated than ever, so if you want to get the right content to your target audience, you’ll have to streamline and automate your content creation strategy.

While many entrepreneurs lean on their ability to multitask to get things done for their business, studies have proven the human brain is actually incapable of juggling multiple tasks at once. What’s worse, doing so can actually lower your IQ and damage your brain.

So, to combat problematic multitasking and your ever-growing to-do list, one tactic is to outsource some of your tasks to credible pros. More companies than ever are leaning on outsourcing to fill gaps in their business. In 2017, the global market for outsourced services reaching a whopping $88.9 billion.

Attracting your ideal customers by providing high-quality content is a trend that is showing no signs of abating. Almost all B2B marketers surveyed by CMI used content marketing. And, according to DemandMetric, more than three-quarters of CMOs believe that custom content is the future of marketing.

While online marketing continues to evolve, the part that involves entertaining, educating, and/or informing your visitors remains a priority. It’s more important than ever to have great content. Companies across many industries are producing more content year on year.