While many entrepreneurs lean on their ability to multitask to get things done for their business, studies have proven the human brain is actually incapable of juggling multiple tasks at once. What’s worse, doing so can actually lower your IQ and damage your brain.

So, to combat problematic multitasking and your ever-growing to-do list, one tactic is to outsource some of your tasks to credible pros. More companies than ever are leaning on outsourcing to fill gaps in their business. In 2017, the global market for outsourced services reaching a whopping $88.9 billion.

Attention digital marketers looking for content research tools: there’s a free, effective research method right under your nose, and it’s one that you likely know well.

Google Search is one of the optimal ways digital marketers can conduct content, topic, and keyword research. It’s a door into the world’s most sophisticated content database, giving you insight that, used well, will transform your content marketing into well-researched works that hit the mark every time.

When we first started creating content, we were very aware that most content marketing advice helped digital marketers create content that checked boxes, yet failed to help them deliver on a human level. Fortunately, over the years, we’ve seen more and more content analysis tools that help you get to the heart of content creation: creating quality content to not only reach your audience, but move them to engage, too.

There’s more to optimization than keywords. We have long been told that keyword optimization is – well - key. Modern search engine optimization, however, goes beyond simple keyword

Using keywords is a good way to discover new topics and add depth and value to your posts.

If you focus your digital or content marketing on topics rather than keywords, you’ll get less caught up in what keyword should go where and offer better, more engaging content that is genuinely useful and attracts the right audience.

You know it when you see it. That blog you just keep returning for new posts every week. You may do this because the blogger often has something unique to say, but, more often than not, you’ll also be influenced by the blogger’s personality.

There’s no doubt that blogging has exploded since ‘web blogs’ first started appearing on the internet. Blogging has changed the way that many companies do business. But how exactly is blogging being used by the professionals and what does the future hold? Eight blogging and marketing experts share their answers