To be successful in your marketing efforts, you need to have properly planned execution. Just creating great content is not enough because that’s only half of the equation. Many brands struggle with getting their content in front of the eyes of those who matter. It may be that you are wasting time and money on pushing content in a non-strategic way, and as a result, your bottom line will suffer sooner or later.

Effective marketing can only take place when you can define and target a particular group of consumers. To do this, I have outlined some essential key steps that will help you get in front of the right target audience.

To many, a mommy blogger is someone who blogs about their home-life with their children. However, the term ‘mommy blogger’ has grown to label almost every female blogger with a child and has ever written anything on the topic of parenting – even if this is not the primary focus of their writing. Some find this term demeaning to mothers that blog while others embrace this label and own it with a great sense of pride.

If you are looking for the perfect gift for the blogger in your life, a Chromebook may just be the best option. For bloggers traveling across town or across the country, a Chromebook is the perfect companion. Below are some of the key features of the Chromebook that make these portable computers so popular.