They say that everyone has a novel inside them. It’s time for you to embrace your inner novelist because long-form content is hot. Writing in-depth content on subjects that you’re passionate about and that your readers will love is a great way to increase your traffic and boost your business.

Digital marketing gurus, including Neil Patel and Chris Brogan, have been advocating for long-form content. Once you get a handle on what it means to write long-form and how it can benefit your business, we reckon that you’ll be converted too.

There’s lots of great advice on the importance of headlines and optimizing headlines for more traffic and a better click-through rate. We know because we’ve created some of it! But sometimes content creators – amateurs and pros - just want to know the rules of headline capitalization, which is an under-served aspect of content writing.

Fortunately, there is a consensus regarding the basics of writing headlines. Where there are differences, four main headline formatting styles exist.

Have you ever written what you thought was a great blog post only to find it gets zero visibility on Google? What if you could follow guidelines that would help those posts reach Google’s first page? We have your solution, with a model that encourages top-notch writing and search engine optimization. By following these guidelines, you can hit all the marks for a great blog post, every time, and make the entire process quick and easy.

For too long now, buyer personas had been marketers’ little secret. What does that term mean, though?

According to Moosend’s definition: “A buyer persona is like averaging all the characteristics of our most loyal customers into one.” (Source)

Through buyer personas, your target audience can be represented accurately. This will be possible by segmenting this audience into categories based on demographics (age, gender, etc.).

Content marketing is good for many things, namely capturing and converting online customers.

However, it’s not easy to scale.

Think about the steps that are involved in producing an engaging, shareable piece of content that people are falling over themselves to read.

Firstly, you need to come up with an idea for the post, then a focused topic and title. It then needs to be researched, written, edited, formatted, and published. The work doesn’t stop when it’s out there, though. Then comes distribution and social sharing. And this is just for one piece - imagine trying to do this for three, four, or five pieces a week.