Attention digital marketers looking for content research tools: there’s a free, effective research method right under your nose, and it’s one that you likely know well.

Google Search is one of the optimal ways digital marketers can conduct content, topic, and keyword research. It’s a door into the world’s most sophisticated content database, giving you insight that, used well, will transform your content marketing into well-researched works that hit the mark every time.

When we first started creating content, we were very aware that most content marketing advice helped digital marketers create content that checked boxes, yet failed to help them deliver on a human level. Fortunately, over the years, we’ve seen more and more content analysis tools that help you get to the heart of content creation: creating quality content to not only reach your audience, but move them to engage, too.

There’s more to optimization than keywords. We have long been told that keyword optimization is – well - key. Modern search engine optimization, however, goes beyond simple keyword

Using keywords is a good way to discover new topics and add depth and value to your posts.

If you focus your digital or content marketing on topics rather than keywords, you’ll get less caught up in what keyword should go where and offer better, more engaging content that is genuinely useful and attracts the right audience.

You know it when you see it. That blog you just keep returning for new posts every week. You may do this because the blogger often has something unique to say, but, more often than not, you’ll also be influenced by the blogger’s personality.

There’s no doubt that blogging has exploded since ‘web blogs’ first started appearing on the internet. Blogging has changed the way that many companies do business. But how exactly is blogging being used by the professionals and what does the future hold? Eight blogging and marketing experts share their answers

Readability is the ability to read a text. Good readability, therefore, is accessible and easy to understand. Poor readability means the text is hard to comprehend. A text loses value if it is inaccessible to its intended audience.

Readability matters in every profession. It affects every setting where people read words. From teaching to legal documents, therefore, effective communication is key.