Coming up with blog topic ideas may seem easy at first but over time it will likely become more challenging. As you become an professional blogger, the challenge comes when you realize you need to find content ideas that convert and make your blog money.
If you are doing content marketing right, you are attracting the right audience for your product or service. You are delighting those visitors. And you are also turning as many of them as possible into subscribers or paying clients/customers.
Knowing the keywords that are relevant to your business is the starting point. If you’d like to revise these skills, you can get some great tips and inspiration here. If you are ready to turn those all-important keywords into an overall strategy, however, read on.
Here are 6 powerful topic generators that will help you fill in your content calendar and put meat on the bones of your marketing strategy.
Answer the Public invites you to “ask the seeker” for topics based on your keyword. It generates content ideas by using Google and Bing’s auto-suggest data.
You could do a similar thing yourself by going directly to Google and Bing; while this might be useful, Answer the Public will save you some time. It will also give you a stunning visual representation of directions you could go in using your keywords as a starting point.
Click data for more information. And click the strand you are interested in – you’ll see – to go straight to Google’s SERP and examine the competition for that keyword firsthand.
If you like this or you like the idea of it, check out Uber Suggest too. This alternative to Answer the Public has similar features. Enter your keyword, then also select from its list of new keywords (that are not available in the Google Keyword Planner), check out a word cloud to see words most commonly used with your keyword, see Google Trends data, and more.
To give your content the best chance of converting, it’s wise to understand the content of your competition.
SEMRush scans the web for topic ideas, provides long-tail keywords, and displays pertinent information that you will be able to use to beat your competition. This information includes the volume of traffic generated by keywords and their cost per click.
The topic research facility analyzes the content used by your competition. This will give you ideas and give you an edge.
With BuzzSumo, you can supercharge your content marketing by analyzing your competitor’s content and seeing what is performing well and what is not. This can save you or your writers chasing down keywords that are not likely to be fruitful, or covering topics that have already been covered comprehensively before.
With BuzzSumo, you can find a niche, take a new direction with an existing idea, or tweak your content to emulate the best-performing content on the web.
According to your keyword, it will very quickly show you the content that has been shared the most. It will also break this data down into social networks.
Learn from your competition - regarding the content types, headlines, lengths of posts, and much more - before committing yourself to creating content.
Note that a premium account of Buzzsumo also gives you access to their Quesiton Analyzer (screenshot below) which which compiles questions from forums, Amazon, Reddit, Quora and Q&A sites for any keyword.
This site provides you with another way of reviewing top-performing content. Here, the most popular content is determined by backlinks, social shares, and organic traffic.
Easy-to-use, it will provide you with social share information, as with BuzzSumo, but it will also clearly display a domain rating, referring domains, and organic traffic. This data provides another layer of detail regarding the authority of the sites you are reviewing.
With more information about referring domains and who is sharing articles, you can use this to shift and shape your marketing campaigns.
With Epictions Epicbeat, you can analyze high-performing content that is related to your keywords, drawing on more than 60 million content pieces.
According to Capterra, this site delivers insights that go further than BuzzSumo’s offering of how much topics are being shared. Searches are unlimited and will provide you with stylish, easy-to-interpret graphs and charts to help you direct your content creation.
Rank the performance of your content against competitors’ content. Gain insights into which content is being appreciated, not just shared. If you’re using WordPress, you can use a plugin to integrate all this functionality, making it more convenient than ever.
It’s no surprise that a Google tool appears on this list. Using Google Search Console is a great way to find low-lying fruit by reviewing what’s already working for your website and expanding on those topics.
You can learn about changes in your search traffic and where your traffic is coming from, which might prompt you to change marketing tactics. You will discover which search queries are the ones most likely to lead to your site, which might affect how you decide to use your keywords.
Google Search Console will also help you to determine the clickthrough rates of your pages, which will indicate which content you have created is most effective.
Examining clicks, impressions, clickthrough rates, and the average position of the best result from your site, you can do more of whatever is working and improve your less successful content.
Now that you've got some great topics here's some tips to help you get more mileage out of them.
Create High-Performing Headlines
Since we’re making you the best you can be at creating content that converts, we shouldn’t end this post without mentioning headlines. If your headlines are the gatekeeper of your content, you need to make them as inviting and welcoming as possible.
Changing the headlines of under-performing content can make a big difference to your traffic. Use the best words, the right headline type, and the appropriate length to make your content reach further.
Now that you have your content ideas honed, check out this post to learn more about how to optimize your headlines. Use effective, catchy titles to get the most out of every piece of content to create.
Conduct SERP Analysis
Similarly, if you are focusing not only on great content but great content that converts, we recommend that you conduct SERP analysis. With SERP analysis, you check out what is happening
in search results for the keyword or keywords you are targeting and review your activities accordingly.
By looking at the best-performing content for a keyword, you can learn the types of content that work best, assess the difficulty of achieving a page-one ranking, and determine what tactics to use to boost the performance of your webpages.
As ever, there are fantastic tools that will make this job easier, faster, and more rewarding. Check out these 5 SERP analysis tools that will help you get on page one.
Optimize for RankBrain
RankBrain is Google’s AI program that identifies user intent. With machine learning, it can draw deductions about what the user is looking for based on past experiences with similar searches.
Google has said that RankBrain is one of its top three ranking factors. That puts it alongside links and content.
RankBrain signals determine how relevant Google considers a web page to be. Examples include the inclusion of the keywords people would expect to use to find the site, quality of research, page-loading times, and the management of duplicate content.
If you want your content to convert, it’s worth creating it with RankBrain in mind. At the very least, it’s easier to start creating your content the right way than have to go back and fix something that isn’t working.
With practice, you will be keeping RankBrain’s signals in mind throughout the content creation process, leading to better quality, more effective posts that attract more traffic and better conversions.
Optimizing your content in this way will become second nature. That will be a good skill to have. Here is how to get started optimizing your content for RankBrain, stress-free.
Creating great content involves multiple disciplines. It’s worth developing an approach that considers several angles at the same time. Each element of your content is important. Getting the right blend of factors will make your content the best it can be.
Use all available resources to give your business and its content the help it needs to reach and convert more people. With effective topic research, effective headlines, data analysis, and advance consideration of RankBrain signals, you can produce content that your visitors will love. Even more importantly, from a business point of view, you’ll also be encouraging them to subscribe to an email list or buy your product or service.
Use the above tools to find topic ideas that convert, and hone them without losing all your time to data analysis and research.
You may be interested in reviewing our handpicked list of blogging tools.