How posting B2B blog content is your secret weapon to growth
This content was contributed by a guest author. The author’s views are entirely his or her own and may not reflect the views of Blog Hands.
It is no secret that the Business-to-Business (B2B) space is competitive —like real competitive.
With multiple B2B companies competing for the attention (and business) of potential customers, it's important to not only stand out amongst your competitors but to also find engaging ways to showcase your brand online. One of the best ways to do this is through creating B2B blog content.
What is blogging?
When you think about blogging, you may think of food bloggers or travel bloggers, but blogging goes beyond the influencer/lifestyle realm. Blogging is a powerful tool for B2B businesses too!
So, what is B2B blogging?
B2B blogging is part of the content marketing umbrella. This channel marketing strategy enables B2B businesses to get found by potential customers — digitally. From sharing expert tips to writing about industry-related trends, blogs serve as the hub for all things related to your business.
Why you should care about blogging — as a B2B business
You should care about B2B blogging because if you don’t, your competition will. But, not only that, B2B blogging has been proven to boost your company’s bottom line!
According to a report by Statista, 46% of B2B companies plan on increasing their content marketing spend within the next 12 months. (That’s huge!)
This just goes to show that if you don’t have a company blog already, it’s time to start one.
Still not convinced? Here are the exact reasons why you should post B2B blog content in 2022:
1. Blogs are great for SEO
Blogs are an excellent channel to get free traffic to your website through the power of Search Engine Optimization (or SEO).
What is SEO?
SEO is the process of improving your position on search results pages by focusing on keyword phrases and other factors that influence visibility in search engines. The more relevant, long-form content you write, the more likely your site is to get displayed in search engines like Google, Yahoo, or Bing.
A few ways to ensure that your content is optimized for search engines include checking:
Page Title Tags
Meta Descriptions
Image Alt Text
Headings and subheading
Readability Score
And more!
There are plenty of resources online to get you started with SEO. So, be sure to double-check your B2B blog content for optimizations before clicking “publish.”
Quick Stat: 49% of marketers report that organic search has the best ROI of any marketing channel.
2. Blogs boost your credibility
Another huge bonus to blogging is the fact that having B2B blog content is an excellent way to boost your brand’s credibility. By being a “go-to” source for industry information, your ideal audience will feel more comfortable doing business with you when they're ready to buy something.
To continue to build this credibility, you can take it a step further by sharing your blog content on LinkedIn or industry-related Facebook Groups for further reach. This will allow you to get your brand in front of the eyes you care about most while encouraging engagement on your posts.
3. Blogs increase brand awareness
B2B blogs are especially great for customers who may have never heard of your business or services before. Your blogs are the perfect space to showcase your brand voice and give your ideal customer a taste of who your brand is through written content.
Blogging can help connect your business with prospects who may not be aware of who you are (yet) but could potentially become customers in the future if they continue reading your content!
4. Blogs offer value to your audience
Blogs provide value to your audience by helping them find answers to their questions quickly, easily, and efficiently. If you write about topics that your potential customers care about, then it's likely they'll come back again and again for more useful insights from you.
Here are some examples of how you can use your blog to demonstrate value to potential customers:
You can showcase your expertise through blog posts on topics such as industry trends, new technologies, leadership interviews, or industry-wide best practices.
You can prove credibility by writing case studies that show how other people have benefited from your services.
You can show personality through stories behind each post —such as why your company started. (You can answer questions like: "What problem did your company want to solve?", "What inspired you to start the company?", etc.)
Pro Tip: If you are unsure where to start your content marketing journey, look to the competition for inspiration! What topics do they cover on their blog? How often do they post? Where do they share their posts too?
5. Blogs affect your bottom line
You can also use B2B blog content as an extension of your sales team. Creating content that will help sales members close more deals is a win-win for both your marketing and sales teams.
Not sure what topics to touch on first? Some blog topic ideas you could use to promote more closed deals include:
“How to _________”
“Why [service] is the way to to go in [year]”
“What you need to know about [service]”
“Why every business should use [service] if they aren’t already”
“5 things to consider when selecting a [service type] company”
In essence, people want to buy from someone they trust, and if you can give them all of the information needed — before purchasing from your company — they can make better, educated purchase decisions. This could lead them to not only purchase from you but to also refer your services to others as well.
Quick Stat: On average, companies who blog produce 67% more leads per month.
It’s not too late to start blogging…
To blog or not to blog? That is the question.
No matter your end decision, there's no doubting what an impact a well-executed blog can make on your business. From boosting your business’s credibility to capturing more leads via organic search, B2B blogging is here to stay.
The only question is, what are you going to do with this newfound information? Hire a blog writing service and start today.
Ryan Gould (LinkedIn) - Vice President of Strategy and Marketing Services at Elevation Marketing
From legacy Fortune 100 institutions to inventive start-ups, Ryan Gould brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively align sales and marketing teams within organizations.