Brand voice examples: one answer, three voices
Brand voice is how your business sounds in writing: the words you pick, how long your sentences run, how formal you are. You can pin it down in 3 to 5 tone words, like “plainspoken, warm, practical,” plus a short list of things you always do and never do.
Below, you’ll see the same answer in three voices, then how to define your own.
What does brand voice look like in a blog post?
Here’s one answer, about a furnace that keeps turning on and off, written three ways. These are our own examples.
Plainspoken and practical. “Check the filter first. A clogged filter is one of the first things to rule out, and it costs a few dollars to fix.”
Warm and reassuring. “If your furnace keeps clicking off after a few minutes, don’t worry. It’s usually something simple, and you can check the first suspect yourself in five minutes.”
Technical and precise. “Short cycling points to one of three faults: restricted airflow, a thermostat reading the wrong air, or equipment oversized for the heat load. Start at the filter.”
Same facts, three businesses. A hardware store, a family heating company and an engineering firm would each pick a different one. None of them is better. Pick the one that sounds like you on a good day.
How do you define your brand voice?
Read your own best writing: your About page, your service pages, the emails customers replied to warmly. Then write down four things.
- 3 to 5 tone words. Skip “professional.” Every business believes it is, so it tells a writer nothing.
- Do’s. Phrases you use, how you address the reader, whether you use contractions.
- Don’ts. Words you never use, claims you won’t make, jokes that don’t fit.
- Who is speaking. “I” for a one-person business, “we” for a team.
Keep it to one page, short enough that every writer actually reads it.
How do you keep one voice across many posts?
Give every writer the same one-page profile, whether that writer is you, a teammate or an AI tool. Before a new post goes up, read it next to your last good one. Do they sound like the same business? Then check it against the don’t list, line by line. Most drift shows up there first, usually as a banned word or a claim you wouldn’t make.
It also helps when one person approves every post, so the voice has one final judge.
What breaks brand voice in a blog post?
Stock phrases. An opener like “in today’s fast-paced world” could belong to any business, so it makes yours sound like nobody. AI drafts lean on lines like that, and on puffed-up words like “leverage.” Our writing rules ban a list of them outright.
Drifting tone. A friendly opening followed by a stiff middle reads like two different writers.
The wrong speaker. A solo consultant writing “we” reads like a different business. Match the byline.
Voice has limits. A post that sounds exactly like you but answers nothing still fails, so voice sits on top of the basics in our formatting and research rules. And a voice built from your website reflects how your site sounds today. If you don’t love your site’s copy, tell us what to change.
How Blog Hands writes in your voice
- We read your website once and build a voice profile: tone words, things to do and things to avoid.
- You can see and edit that profile in your dashboard.
- Every post follows it, and our rules block the stock phrases no matter what the voice is.
- When you approve a topic, you can add a note in your own words. The writer uses it.
- You choose the author, and their name and short bio go with each post.
- The Blog Grader scores Voice on every post, and you see it before you approve.
“Your blogs are terrific. … We appreciate how you adapt to every client’s needs.”
Questions about brand voice
Can you match my voice if I’ve never blogged?
Yes. We build the profile from your website. You can also paste a paragraph that sounds like you into the note when you approve a topic.
Won’t AI writing sound robotic?
It does when nobody checks it. Our rules ban stock AI phrases, check sentence variety and score the voice before you see the post. You still approve every post. More on this in our blog writing questions and answers.
What does Blog Hands cost?
$50 a post, at least 4 posts a month. Your first post is free, with no card and no contract.