If you curate content for a blog post, you take pre-existing content from the web and collect it. Much the way a museum curates artifacts, you decide what would be useful to your visitors and collate information on the topic in one, handy location: your website. As well as creating a valuable resource for visitors, curating content lets you add your content to the mix. And commenting on the topic helps you share your brand and perspective.

Excellent curated content demonstrates authority. It’s an opportunity to create a valuable, shareable resource that is good for visitors, can boost traffic, and allows you to put forward your unique take on a subject. Learning how to curate content for a blog takes practice, but it can boost traffic and ranking when you focus on the customer experience.

Blogging offers site owners excellent opportunities. One of the most effective uses of content marketing is to develop a business’s authority. Whatever the size of your business or industry, knowing how to become an authority through blogging will help.

Become an authority through blogging by building trust through consistent, quality content that is relevant and focused. It will also help to do things that others are not, so look for areas where you can improve on content that’s already out there. Start the conversations that others are afraid to begin or have not considered and be helpful.

Your content is critical to the success of your website. Don’t create, post, and hope for the best. Monitor your content to understand how your website is performing. Give it the best chance of success, and gain valuable insights to inform your future content creation.

Thankfully, we have ways to improve content performance in all the main areas. The most useful metrics to measure and improve content performance are

If you run a business or if you're looking to monetize your blog, posting informative, useful content is key to driving more traffic to your website. If you give away valuable information that's been well written, you can establish yourself as an expert in your field. Experts are seen as trustworthy and therefore generate more sales and brand loyalty than others. We’ll tell you how to get there when you are starting from scratch.

You've heard it everywhere, including from us: To grow your website traffic - you need great content. If you haven’t got the time to thoroughly research, plan, and write a piece that demonstrates your expertise on a given subject, however, combining professional help with a content brief template might be the answer.

Writing thoughtful content is a time-consuming task. Writing engaging content requires the skills of an experienced writer. And getting the content to rank well on search engine results requires knowledge of search engine optimization. You can help a professional co-ordinate all these disciplines by putting together a content brief template in which you describe your writing requirements.

So how do you optimize content for the Google Answer Box? If Google thinks there’s a high probability they know what the user is looking for they will be presented with a snippet of rich information at the top of the page. The snippets tend to answer the question concisely or provide the precise information the user is looking for. You can get your content in a Google Answer Box by identifying useful keywords, answering the question concisely, and organizing both your page and your content.