There’s more to optimization than keywords. We have long been told that keyword optimization is – well - key. Modern search engine optimization, however, goes beyond simple keyword

Using keywords is a good way to discover new topics and add depth and value to your posts.

If you focus your digital or content marketing on topics rather than keywords, you’ll get less caught up in what keyword should go where and offer better, more engaging content that is genuinely useful and attracts the right audience.

You know it when you see it. That blog you just keep returning for new posts every week. You may do this because the blogger often has something unique to say, but, more often than not, you’ll also be influenced by the blogger’s personality.

There’s no doubt that blogging has exploded since ‘web blogs’ first started appearing on the internet. Blogging has changed the way that many companies do business. But how exactly is blogging being used by the professionals and what does the future hold? Eight blogging and marketing experts share their answers

Readability is the ability to read a text. Good readability, therefore, is accessible and easy to understand. Poor readability means the text is hard to comprehend. A text loses value if it is inaccessible to its intended audience.

Readability matters in every profession. It affects every setting where people read words. From teaching to legal documents, therefore, effective communication is key.

If you find yourself on the wrong side of Google, you could lose significant traffic overnight. Worse, if you are relying almost entirely on Google traffic, you could go out of business.

Google provides a lot of help for business owners, who can have their sites designed with Google’s webmaster and search evaluator guidelines in mind, but over-reliance on internet traffic from one source - and a lack of attention to what Google is doing in its lab - can spell disaster.

Designing your headline is a combination of art and science.

Art, because your headline should be poetic. You can use poetic devices, such as alliteration and assonance, for example, to lull readers into taking action.

Poetry has been described as “the best words in the best order.” Your headline, therefore, should definitely be considered poetry.

Science, because you should focus on the strength and frequency of your keywords, the length of your title, and other factors relating to the composition of the title.