The benefits of repurposing blog content: Why it's worth the effort

Are you looking for ways to get more out of your small business's blogging efforts? One strategy you should consider is repurposing your blog content.

What is repurposing blog content, you ask? Simply put, it's finding new ways to use and share the content you've already created. This can help you get more mileage from your hard work, attract new readers, and keep your content fresh and up-to-date.

But don't just take our word for it - here are a few reasons why repurposing blog content is worth the effort:

Increases the reach of your content

By sharing your blog posts on social media, creating graphics to share on Pinterest, or turning your post into a video or podcast, you can expose your content to new audiences. This can help you attract more readers and customers to your small business.

Attracts new readers

Some people consume content differently- some prefer reading, while others prefer listening or watching. By repurposing your blog content into different formats, you can reach new readers who may have yet to discover your blog.

Helps to refresh and update old content

If you've been blogging for a while, you may have some older posts that are still relevant and useful but could use a little updating. Repurposing old content can help you give it new life and make it more relevant for your current readers.

Can lead to increased engagement and traffic

Repurposing your blog content can also increase engagement, as readers may share or comment on your updated content. This can drive more traffic to your blog and help you reach even more people.

So, how can you get started with repurposing your blog content? Here are a few tips:

• Make sure the repurposed content is still relevant and valuable. Before repurposing a blog post, ensure it's still relevant and helpful for your readers. If it's no longer applicable or doesn't provide value, it's probably not worth repurposing it.

• Use different formats and platforms to reach new audiences. As mentioned earlier, not everyone consumes content the same way, and you can reach new readers and customers by experimenting with different formats and platforms.

• Consider the audience for each platform when repurposing content. Remember the audience you're trying to reach when repurposing your blog content for a different platform. For example, the tone and style of a LinkedIn post may be different than a Facebook post.

Don't be afraid to get creative with your repurposing efforts. We've seen small businesses turn blog posts into infographics, create social media graphics from quotes in a post, and even use old blog posts as the basis for a webinar. The possibilities are endless!

So next time you're looking for ways to freshen up your small business's blogging strategy, consider repurposing. It may take a little extra effort, but the benefits are well worth it.