Content marketing is good for many things, namely capturing and converting online customers.
However, it’s not easy to scale.
Think about the steps that are involved in producing an engaging, shareable piece of content that people are falling over themselves to read.
Firstly, you need to come up with an idea for the post, then a focused topic and title. It then needs to be researched, written, edited, formatted, and published. The work doesn’t stop when it’s out there, though. Then comes distribution and social sharing. And this is just for one piece - imagine trying to do this for three, four, or five pieces a week.