Not many generations spend as much time online as “millennials”—young adults who grew up during the rise of the Internet. Because of this, building brand loyalty online is all about catering to these consumers, which can be difficult at times since millennials are more accustomed to ignoring advertisements. Marketing professionals are constantly trying to figure out what works and what doesn’t to engage millennial audiences, and the theme that continues to emerge is that authentic content is what drives brand loyalty among the millennial demographic. So what does that mean for your content marketing strategy? In short, it means you’ll have to earn the millennial demographics’ trust by building an authentic, consistent and natural content strategy that will draw in younger consumers while keeping them coming back for more.
We wanted to share with you some other content we’ve written on other blogs and at the same time show these blogs a little love. We’re always excited to write for blogs that share some of the same values and areas of expertise that we do.
To be successful in your marketing efforts, you need to have properly planned execution. Just creating great content is not enough because that’s only half of the equation. Many brands struggle with getting their content in front of the eyes of those who matter. It may be that you are wasting time and money on pushing content in a non-strategic way, and as a result, your bottom line will suffer sooner or later.
Effective marketing can only take place when you can define and target a particular group of consumers. To do this, I have outlined some essential key steps that will help you get in front of the right target audience.
When you publish a brand new blog post, and you've done your on-page SEO and promoted it via social media and even email the traffic generated can seem small concerning the time you invested into creating the content.
The truth is it's going to take time for your blog post to create ROI. If you've created an evergreen piece of content, it will drive traffic long after it has been published and if it gains popularity, it may become extremely value months from now.
To many, a mommy blogger is someone who blogs about their home-life with their children. However, the term ‘mommy blogger’ has grown to label almost every female blogger with a child and has ever written anything on the topic of parenting – even if this is not the primary focus of their writing. Some find this term demeaning to mothers that blog while others embrace this label and own it with a great sense of pride.
In order to have an effective digital marketing strategy, you need fuel. Blog content is the perfect way to provide fuel for virtually every marketing channel. If you have a blog already and are unsure of how it can help your company, or if you have not yet set one up, you should know that there are a multitude of reasons blogs drive business – that is, if you use them correctly, with individual digital marketing targets in mind.
I often refer to blog content as marketing fuel that will continue to garner traffic and draw in an audience over time – if marketed correctly. Content should be interesting and relevant to your target audience, and another crucial element to keep in mind is how you distribute your content. Far too often, brands miss out on potential readers merely because they aren’t using the right channels to reach their target, or they aren’t using the right channels appropriately.
Publishing platforms have been around since the dawn of the internet but with the boom of social media networking in recent years, the sharing of information online is happening at a faster rate than ever before. In today’s world, readers not only want their news consolidated into one place, but they want easy, fast access with just a click of a button. Medium is the publishing platform that is reshaping the way writers write and the way readers read. Some bloggers and companies are even making the decision to move their entire online publishing presence to Medium, and with good reason.
You could be turning base metals into gold, but if no-one knows you're there and doing this, you're not going to have a very successful startup. Discoverability is key. You want to stand out in the crowd and with the internet that crowd has never been bigger.
Using these services will help you get noticed online more quickly and at an affordable cost. Using all of them may well put you ahead of competitors who are not putting their effort into the right areas.
EpicBeat is a content intelligence tool that makes research easy. If you are a content marketer, you will want to use this service! It allows you to search quickly for trending content, across a vast variety of social media platforms, showing you where you should be posting and what your blog content should look like, in great detail.