To many, a mommy blogger is someone who blogs about their home-life with their children. However, the term ‘mommy blogger’ has grown to label almost every female blogger with a child and has ever written anything on the topic of parenting – even if this is not the primary focus of their writing. Some find this term demeaning to mothers that blog while others embrace this label and own it with a great sense of pride.
In order to have an effective digital marketing strategy, you need fuel. Blog content is the perfect way to provide fuel for virtually every marketing channel. If you have a blog already and are unsure of how it can help your company, or if you have not yet set one up, you should know that there are a multitude of reasons blogs drive business – that is, if you use them correctly, with individual digital marketing targets in mind.
I often refer to blog content as marketing fuel that will continue to garner traffic and draw in an audience over time – if marketed correctly. Content should be interesting and relevant to your target audience, and another crucial element to keep in mind is how you distribute your content. Far too often, brands miss out on potential readers merely because they aren’t using the right channels to reach their target, or they aren’t using the right channels appropriately.
Publishing platforms have been around since the dawn of the internet but with the boom of social media networking in recent years, the sharing of information online is happening at a faster rate than ever before. In today’s world, readers not only want their news consolidated into one place, but they want easy, fast access with just a click of a button. Medium is the publishing platform that is reshaping the way writers write and the way readers read. Some bloggers and companies are even making the decision to move their entire online publishing presence to Medium, and with good reason.
You could be turning base metals into gold, but if no-one knows you're there and doing this, you're not going to have a very successful startup. Discoverability is key. You want to stand out in the crowd and with the internet that crowd has never been bigger.
Using these services will help you get noticed online more quickly and at an affordable cost. Using all of them may well put you ahead of competitors who are not putting their effort into the right areas.
EpicBeat is a content intelligence tool that makes research easy. If you are a content marketer, you will want to use this service! It allows you to search quickly for trending content, across a vast variety of social media platforms, showing you where you should be posting and what your blog content should look like, in great detail.
Outsourced content writing is an excellent way to boost your website and generate high-quality information for your company, especially if you do not have the skills or the time to write content on your own.
However, it is important to understand that not all outsourced content writing is done equally. While it may be tempting to go for the lowest priced content you can find, it will almost inevitably be worse, regarding quality, than what you will get with more of an investment.
If you’re new to Search Engine Optimization (SEO), learning all there is to know may seem like a daunting task, but don’t worry just follow these 4 simple steps and you will quickly become an SEO pro.
Whether you are providing information, entertainment, products or services, smart SEO will match you to relevant search users, significantly increasing traffic from those you want to serve.
If you are looking for the perfect gift for the blogger in your life, a Chromebook may just be the best option. For bloggers traveling across town or across the country, a Chromebook is the perfect companion. Below are some of the key features of the Chromebook that make these portable computers so popular.
As a blogging service we know the power a blog has on a digital marketing campaign but sometimes other businesses just don't see it. We've put together the infographic below to showcase some of the most important reasons and statistics for blogging. If you search around the web you will find many more but these ones really pack a punch.