By 2020, it has been reported; customers will manage 85% of their relationships without talking to a human. Whether that statistic gives you the creeps or not, it means that content is an increasingly useful way to connect with customers who are becoming more self-reliant, internet savvy and capable of performing their own research online and a blog is an excellent way to manage that content.
The vast array of blogging platforms available fall into one of two categories: hosted or self-hosted. These could also be described as free or paid. To work out which kind of blog platform is best for you, think about the purpose of your blog. Consider whether the following factors are important to you and why?
Whether you blog for the sake of it or because it's part of your SEO and internet marketing strategy, staying relevant requires a lot of excellent writing. Even if you don’t routinely suffer from writers' block, there are likely to be occasions when coming up with a fresh; new blog post feels almost impossible.
There is a lot of contradictory advice on the net regarding how often you should create new blog posts for your site. The best answer is that there is no right or wrong frequency for blog posting; how often you blog depends on what your readers want and your ability to deliver.
The time you invest in working out what and when you are going to post can save hours of work on content that is beautiful but irrelevant. Think of infographics made from scratch and then scrapped at the last minute. Without planning. Your content may end up unused because they are not aligning with your audience, your goals and all the factors you become super aware of when you have a content calendar.
In the same way, that an insomniac finds it increasingly difficult to sleep as they fret about the steady approach of daylight, it's common for blocked writers to get more stifled as they become increasingly anxious about their lack of production. As a business blogger, it's not unusual to feel the pressure of audience expectations and unmet business needs as you stare at a flashing cursor on a blank screen.
Your title needs to be relevant, descriptive and eye-catching. Consider the way you skim headlines in your Facebook, RSS, or Twitter feed. Most people do. It takes an enticing title to get someone to click through and read the content.
Let's be straight about this. No single, one-size-fits-all word count determines how long your blog posts should be. It all depends on the information you seek to convey and what you are trying to achieve, which likely will vary from each piece of writing that you post on your blog.
Images are not only important, as we can see, but they are more important than ever. Advances in smartphone technology worldwide mean increasing numbers of consumers can take professional quality photographs at any time. With the proliferation of portable camera devices have come the rise of image-centric social networks, notably Instagram and Pinterest, but not forgetting the mighty Facebook.
Blogging gurus and SEO experts spend a lot of energy promoting the idea of a blog as an SEO strategy. There's an excellent reason for this. It works. Adding a blog to your business website is like adding a neon sign high above your shop window. A well-maintained, optimized blog (we'll get to this) attracts search engines and potential customers.
There are many, many ways that you can promote your content. Having a plan with a checklist makes it easier to do so effectively as part of a routine. Use the following ideas to formulate a personal step by step plan for pushing your content. Make it a guide that you can expand on or truncate as you see fit according to the requirements of your blog posts.
An excellent blog is more than a traffic-attracting lead-conversion engine. Making and retaining customers might be your bottom line, but a thriving blog has a community feel to it. If you treat your blog like a tool for making money, it will show in your writing and your set-up.
Many blogs that now make a ton of money started out with humble beginnings, run by individuals in kitchens or garages, or small teams of friends working to a common purpose. A lot of profitable blogs didn't start out as money-making ventures. They began with people who were passionate about a subject or wanted to share their expertise or experiences in an area important to them.
It's more costly to acquire a new customer than to keep one. And - as if that wasn't reason enough to focus on customer retention via providing an excellent customer experience and after sales support - consider also that customers share experiences with their networks, networks that are growing and becoming increasingly influential thanks to social media. Customers share both positive and negative experiences, so make your approach to sales a thoughtful one that puts the customer first.
Through blog analytics, you can quickly find out what's working and which posts are not performing so well, and come up with possible causes in both cases. Find out who is visiting your site, where they are coming from (this might surprise you), what they are looking at and for how long, and ascertain whether or not they are appreciating what they see.