import React, { useState } from 'react'; const App = () => { const [showBrandGuide, setShowBrandGuide] = useState(false); return (
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Foundation Strategy Brief

Independent Specialist • Chris Hornak

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Boutique Identity Example

Visual Direction for a High-Heat Streetwear Experience

Signature Palette

MATTE ONYXPremium Grounding
CRIMSON HEATEnergy & Performance
STARK WHITEClean Gallery View

Editorial Typography

ICONIC

Display Sans / Extra Bold

"Using aggressive, heavyweight italicized type creates a magazine-style feel that commands attention. This establishes authority in the sneaker niche."

Brand Vibe

"Moving from 'Store Owner' to 'Curation Expert'. The new look is high-fashion and visually intense to match your bold inventory—turning a shop into a destination."

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Chris Hornak

Shopify Optimization Specialist

Foundation Strategy

FOR: ICONIC GOT IT

February 11, 2026

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The Strategic Pivot

Iconic Got It holds rare, high-heat inventory. To scale, the site must move from a "reseller list" to a Premium Boutique. Phase 1 targets visual trust and structural friction currently capping sales. My goal is to shift focus from product quantity to authenticated authority.

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Architecture Reset

Listing sizes as unique products confuses buyers and dilutes your search rank.

255

Cluttered Pages

→

~60

Master URLs

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Proposed Boutique View

ICONIC // GOT IT
CatalogDrops
Nike Dunk Splits
PHOTO
PHOTO
PHOTO

NIKE // RETRO DUNK

Nike Dunk Low Retro PRM 'Chicago Splits'

★★★★★(48 Reviews)

$175.00

8
9
10
11
12

Heritage Meets Modern Contrast.

Reimagining the iconic Bulls colorway with a striking bi-color Swoosh execution.

  • Premium leather aged uppers.
  • Signature split branding design.
  • Lightweight all-day cushioning.
Add To Bag

You May Also Like

PHOTO

Yeezy 500

PHOTO

Bama JK

PHOTO

Falcons

PHOTO

Slide

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Phase 1 Foundation

Implementation Scope

"Identity Reset & Hero 1 launch."

$750
  • ★ Identity Reset: Logo refresh + Boutique Typography.
  • ★ Variant Logic: Consolidating ~250 listings into 60 SKUs.
  • ★ Hero 10 Optimization: High-end copy/SEO for top sellers.
  • ★ Storefront Reset: Redesigning the landing page experience.
  • ★ Search Cleanup: Implementing Team, Brand, & Size filters.
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Strategic Project Roadmap

01

Foundation (Phase 1: 4-6 Weeks)

Full catalog architecture cleanup and merging. Launching the first 10 "Hero" optimized pages with professional copywriting and SEO metadata to establish boutique authority.

02

Scaling Inventory (Phase 2)

Applying the high-end boutique content standard to the remaining ~50 unique models (approx. 200 child items) to achieve site-wide professional consistency and buyer trust.

03

Authority Navigation (Phase 3)

Building permanent category landing pages (e.g. "Yeezys" or "NCAA Team Gear") with dedicated SEO headers to capture high-volume team and brand search intent.

04

Conversion Growth (Phase 4)

Implementing social proof systems (Verified Reviews), automated recommendation engines, and high-performance technical tuning to ensure 90+ mobile speed scores.

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Professional Philosophy

✓ Storefront-First Strategy: Building a storefront that acts as a 24/7 sales engine, moving inventory through organic trust rather than just monthly ad spend.

✓ Elite Frameworks: Applying architecture methods used by elite retailers like Kith and Stadium Goods to your specific high-heat inventory.

Specialist

Chris Hornak

Phase 1 Build

4-6 Weeks

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Execution Plan

Approve Kickoff Launch
Engagement Investment: $750
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