Readability is the ability to read a text. Good readability, therefore, is accessible and easy to understand. Poor readability means the text is hard to comprehend. A text loses value if it is inaccessible to its intended audience.

Readability matters in every profession. It affects every setting where people read words. From teaching to legal documents, therefore, effective communication is key.

If you find yourself on the wrong side of Google, you could lose significant traffic overnight. Worse, if you are relying almost entirely on Google traffic, you could go out of business.

Google provides a lot of help for business owners, who can have their sites designed with Google’s webmaster and search evaluator guidelines in mind, but over-reliance on internet traffic from one source - and a lack of attention to what Google is doing in its lab - can spell disaster.

Designing your headline is a combination of art and science.

Art, because your headline should be poetic. You can use poetic devices, such as alliteration and assonance, for example, to lull readers into taking action.

Poetry has been described as “the best words in the best order.” Your headline, therefore, should definitely be considered poetry.

Science, because you should focus on the strength and frequency of your keywords, the length of your title, and other factors relating to the composition of the title.

If you’re new to Search Engine Optimization (SEO), learning all there is to know may seem like a daunting task, but don’t worry just follow these 4 simple steps and you will quickly become an SEO pro.

Whether you are providing information, entertainment, products or services, smart SEO will match you to relevant search users, significantly increasing traffic from those you want to serve.

Attracting your ideal customers by providing high-quality content is a trend that is showing no signs of abating. Almost all B2B marketers surveyed by CMI used content marketing. And, according to DemandMetric, more than three-quarters of CMOs believe that custom content is the future of marketing.

While online marketing continues to evolve, the part that involves entertaining, educating, and/or informing your visitors remains a priority. It’s more important than ever to have great content. Companies across many industries are producing more content year on year.