You know how important blogging is. You also know that it’s not as simple as writing your heart out. For most of us, there are going to be times when we don’t have time to write blog posts, or at least not to the standard that our visitors deserve.
Blogging requires a willingness to immerse yourself in SEO, marketing, image research, promotion, and more. On top of this, you need to run your business too.
With discipline and practice, you will become ever more adept at blogging. The process of getting from idea to promoting your written content get quicker. There will always be times, however, when you are under a lot of pressure though, and blogging becomes one task too many.
Here are some ways to ensure that your website stays stocked with blog posts, even when you are to busy to write.
1. Allow Guest Authors
Guest posting has developed a bad reputation. That’s because not because there is anything wrong with the concept of guest posting. It’s because a lot of people do it badly and there is a lot of spam out there. Done thoughtfully, it’s very effective. Here are some of the benefits of allowing quality guest posts:
you can add some new flavor to your blog by introducing a new writing style or new perspective on familiar subjects
you increase the number of quality links to your blog, so you get more trafficit can help you to reach a new audience thanks to the readership attracted by your guest blogger.
it can help you to reach a new audience thanks to the readership attracted by your guest blogger.
you can get more social shares since you benefit from the marketing and promotion efforts of your guest blogger.
you can focus your time and energy on other areas, or take a break, because you don’t have to write the content.
you can bask in the glow that comes from knowing that this didn’t cost you any money.
Excited? Want to know where you can find people eager to spend their time blogging on your site?
Then, assess their quality with these tools, remembering that Google rewards you when high-quality sites link to you. Receiving links from disreputable sites will, at the very best, do zip.
Now, to attract guest authors to your blog, invite them. It might save you some time to create a template that you send out to all the people you are interested in, with slight variations as necessary. Remember to say something flattering about their blog and their writing, which will separate you from the spam bots and shouldn’t be too difficult if you have chosen somebody that genuinely has the knowledge, style, and skills to contribute something to your site.
Consider suggesting a blog post swap. You don’t need to worry about annoying busy people if you’re offering to do something for them.
Also, put a page or notice up on your blog to say that you accept or seek guest authors. Provide clear, downloadable style guidelines or rules. It will save you time explaining, editing, and rejecting. Include notes on how you want the style, links, word count, voice, and whether you want approval on the title.
2. Share the Responsibility
Try to have more than one person (you) in your organization who has responsibility for creating blog posts. You can prevent burnout by sharing the work. If you can find four people, for example, you could each take a week per month. Even with two people, you can alternate weeks, allowing you both time to refocus, regroup, and be refreshed. If it’s good for the writers, it will be good for the content they produce.
3. Repurpose Existing Content
You don't need to create all your blog posts from scratch. If you think about it, you probably have a lot of material at your disposal that you can turn into blog posts.
That presentation that you gave to new customers or a new business partner, complete with slides. Blog content.
Sales material that you put in the post or email to your list. Blog content.
That neat infographic on your wall that you and your team find so useful and inspirational. Blog content.
In a pinch, you may be able to put together a resource, curate content found elsewhere, or turn existing marketing material into a new format.
Repurposing your content is a great way to maximize your time and materials that already exist. The same source material can be used to create blog posts, mailing list content, social media posts, and downloadable resources.
4. Outsource to Blogging Professionals
You don’t have to do it all yourself. There are professionals out there who can help you out with all aspects of your content marketing.
If you need some help with your strategy and campaigns, you can get a consultation. And if you need an extra pair of hands, or two, or three, to crank out some content for your website, you can find the assistance you need there too.
In a similar way to how conceptual artists generate ideas and have people create exhibits based on their instructions, you too can have a team of people working to make your vision a reality.
You can tweak the result to your heart’s content, to give it your unique voice. Then you can get back to work.
When considering asking for support from a blog writing service, some people forget to consider the all important middle ground, where the agency writes some of your posts for you, but it doesn’t
need to run your entire campaign. This flexibility makes outsourcing content creation a very effective and do-able option.
Regardless of when or why you need the extra content, or for how long you’ll require additional posts, outsourcing can keep your business’s marketing moving, giving you the peace of mind to lead your business freely.
Outsourcing can provide you with peace of mind, creative assistance, and the ability to achieve your content marketing goals in a fraction of the time of going it alone.