When someone asks me how they can get more traffic to their site, I usually ask them if their site has a blog and if so do they use it to publish valuable content? I’m not alone, many other professional SEO consultants also recommend a blog to their clients. Google themselves has recommended a blog multiple times over the past few years. One of Google’s biggest suggestions for SEO is to create great content and a blog is one of the best ways to do that. Here’s what they have to say…
“If you have a website but don’t have a blog, consider creating one: A blog is a great way to connect with people who share your interests, or to publicize your site or product. Blogs are easy to create and update, and rich, useful, and original blog content will encourage readers to come back to your site. ” — Google Webmaster Guidelines
Blogging helps create content that ranks well.
“Freshness matters… many site owners find regularly updating a blog is a great way to keep users constantly engaged.”
Blogging leads to better user satisfaction.
“People have noted that the more often you post, the more you have fresh content… that’s fantastic for users. Users like to see something different not just the same static content whenever they show up.”
Blogging helps attract links to your site.
“A good piece of advice… get a blog and establish yourself as an authority. There’s no excuse for a company these days not to have a blog.”
Blogging helps you learn what works.
“There’s definitely been a few things I learned like if I make lists I get a lot more clicks”
Alright, so if you don’t have a blog… what are you waiting for?