Are you having difficulties in attracting and maintaining clients on your site? When this happens, the most common reason behind it is the marketing strategy.
The fact is, we have all gone through this when it comes to marketing. However, only those who put some effort and made an excellent marketing strategy succeeded in remaining intact and high on the ranking list.
Many bloggers and website owners out there seek for the best ways to improve their sites. Generally speaking, there are many advanced techniques for creating a good marketing strategy. Let’s have a look at the key strategies to achieve this.
User Segmentation and Content Marketing
If you wish to have a successful marketing strategy, you must understand that it is all about targeting a certain niche and making the most you can out of it. Developing a content strategy for your marketing has to be aimed towards your preferred client. This is why it is important to narrow down the audience.
To do this, you have to make a thorough research on the age, cultural era, location, motivations, price points and many other key components of your customer’s needs when it comes to your product or service. This must be done to develop a final, clean strategy from the beginning of your marketing mission. You could even consider the option of testing a couple of segments before picking out one. It is all part of the big marketing picture.
When it comes to user segmentation, there are several things you simply must do:
1. Use the voice of your brand in defining user segments
Do not be afraid to ask questions. Firstly, you have to make your brand voice clear from the moment customers access your site. Secondly, this site may highlight important questions, followed by a simple solution to their problem.
2. Maintain your focus on the usable user experience
Users should be given sufficient information when they access their site, but this does not mean that you should set an avalanche of information. This can only push them away.
When it comes to user segmentation, the focus should be set on simplicity. In case you want to share additional information, you can always use hyperlinks that say ‘read more’ or a hub with dozens of articles set aside as a prominent, discreet website part.
3. Be informed on user segments changes
You may be able to build user segmentation, but what remains is keeping it intact. Identifying the segment is just a single step in the whole marketing process. What follows is not only attracting it but also keeping the people interested, informed and happy.
To remain informed, use comment fields, emails and allow feedback from your customers. And most importantly, ask and encourage them to let you know what they need and when they need it.
Google Ranking, Traffic and Content Marketing
It is a known fact that Google is constantly improving regarding search engine ranking. After all, not every site can be the first in a search query. Therefore, Google always works on picking out the best out of the grand pond of choices.
So, to rank higher, you have to both opt for it and deserve it. The question remains – how to create the best content for your site?
4. Find a good source of high-quality writing
If you are ready to cooperate, you can ask for help in writing your website content. Your goals and site plans in combination with expert, high-quality writing give you the biggest chance of ranking higher in the Google search.
If you think you will not be able to add the top quality content to your site, ask for some help. This is where professional sites like Assignment Masters essay writing service come in handy.
5. Opt for bigger and better
Several studies have concluded that the pages that rank highest are typically longer than others. Of course, the representation of information should be simple and easy to the eye, but it is always better for the user if you pack more information. Providing people with all essential information is a must if you wish them to keep visiting your site. When they are done reading your bigger content, they will have no need to turn to other sites for additional information.
6. Help your customers
If you are introducing new topics or discoveries, help your customers by making it easy for them. You could do this by making new ideas and concepts clearer and filling in gaps. The filling in gaps process consists of informing the customers about the meaning of the things that have previously been unclear to them.
7. Pay attention to the looks of your site
The users that visit your sites should be able to experience the best impression possible. A better piece of content includes continuously improved appearance. This includes excellent images, layout, and formatting.
The design of your site should be engaging, so try to opt for top quality layout and images. This is the first thing your customers will see when they visit the site and in most cases, this is the thing that keeps them on the site or pushes them away.
8. Give your customer some control
The audience of your site will enjoy having privileges such as multiple formats of presenting information, tables of content and the chance to filter out their options. This would increase your rating in the sense that you will make customers stay on the page and find what they are looking for more quickly. In this time of constant rushing, people rarely spend more time than the necessary when looking for something. Therefore, it would be of great help if they can manage their search by using some options you provide them with, such as filtering.
9. Viral ideas brainstorming
Well, ideas do not turn viral every time. However, having a couple of viral ideas every month increases traffic and attracts more customers.
Brainstorm some ideas you think will attract your audience most. The best way to do this is by thinking of unique, engaging ideas with increased chances of going viral.
10. Clickable, shareable headlines
The attention of audience can be most easily captured with a strong, clickable headline.
If your customers like your headline, they will be more encouraged to share it. Making your headline clickable and shareable should not only keep your customers on your site but also help you attract new ones.
11. Call-to-action buttons
According to some researchers, you can boost your conversion rate up to 13% by testing call-to-action buttons.
The CTA buttons are something you should implement on your website and on your landing pages. The purpose of these buttons is to guide the customers towards your goal conversion.
The call-to-action button is the part of your website where people can click to take some action.
12. Advanced guest blogging
Guest blogging should not be based on links when it comes to improving rankings. The best thing to do is build the audience, rather than focusing on linking.
Linking is important; that’s for sure. However, when it comes to linking, your focus should be put on sites of similar interest. Guest blogging, on the other hand, should be focused towards the audience.
13. Use multimedia sources to hack audience
Multimedia is the use of all marketing media in the process of reaching the target audience. Articles are not the only way to attract customers. There are many other factors that contribute to it.
Use audio, video, and other multimedia sources to increase your site’s traffic. This is an engaging contribution to your site and a definite must if you want to create a perfect copy for a specific market.
The majority of the content marketers out there constantly struggle to generate higher search traffic for their sites. But the main way of doing this remains the same – good word of mouth referrals. If you manage to offer excellent service for your clients and maintain good quality, this is bound to happen.