60% of the world's population is now online, which works out at over 4.7 billion people. It is more important than ever to have an online marketing strategy for your business. But no solid online marketing strategy is complete without blog content.

Blog content writing is for your business website, but you can also have content produced that is posted on other sites. Blog content ideas will depend on your business and your target audience's needs. However, what all high-quality blog content has in common are the business benefits. 

Read on for the seven top business benefits of investing in high-quality blog content. 

1. More inbound traffic 

One of the best blog content benefits for your business is that you will drive more traffic to your website. Every blog post is one extra indexed page for your site, which improves the chances of showing up in organic search results.

If you have quality blog content ideas that appeal to your target audience, they will likely click on your site to explore further. Plus, they are likely to return for more if they like the content you are producing. 

Over 77 percent of internet users spend time reading blogs, which also helps drive inbound traffic to your site. High-quality blog content provides benefits for the consumer looking for an answer or more information on a subject. You are not just offering them your business services, but invaluable information too. 

2. Increases brand awareness 

More inbound traffic also offers you the chance to build brand awareness. Search engines such as Google are looking for content that helps answer searchers' questions. With a good blog content strategy that uses search engine optimization (SEO), your business will be easily searchable and will show up higher on search results. 

For example, using a blog content calendar to consistently post tells search engine algorithms that your business is an active site and relevant. Blog posts also help search engines determine what your business is about, which also raises brand awareness. 

High-quality blog content is also more likely to be shared over social media channels and by other businesses. You can easily repurpose blog content for social media, so you are also improving your social media presence with valuable and consistent posts. 

3. Build your email list

Quality blog content also supports other areas of your online content marketing strategy, such as having an email list. If your blog content writer consistently posts invaluable information, users will want to stay up-to-date with your latest content. You can use blog content to promote email sign-ups, which helps establish better connections with consumers.

4. Establish brand authority

There are over 1.9 billion websites, so how can you stand out from the crowd? Quality blog content helps establish you as an authority in your chosen business field, which will make you stand out from the crowd. After all, you are demonstrating that you do not only provide a product, but you have industry expertise. 

Be sure to use a blog content strategy to build brand authority. You want to consistently post trustworthy content that consumers and peers will value over time. Quality blog content helps connect you to your target audience and network with peers who will also want to learn more about what your business offers.

5. Generate more revenue 

Over half of the top 200 Fortune 500 companies had a corporate blog in one year. And for a good reason. Blog content also helps businesses generate revenue. 

Blog content does not only increase traffic to your site, but it helps turn traffic into leads. You can include a call-to-action in each post that encourages consumers to connect further with your business. This can also include checking out the products or services you have on offer. 

If consumers see you as a brand authority, they are more likely to trust your product and invest in it. You can also use blog content to generate other forms of revenue, such as ads and affiliate programs, which is helpful for businesses looking to raise funds or that are just starting out. 

6. Get more targeted leads

Blog content also helps improve your online marketing strategy by reaching relevant leads. You will be tailoring content to your business niche, which helps attract the right audience who are actually interested in your product. Your blog content will help filter out those who will not invest in your business and reach more people who will. 

Some blog content writing focuses on a broad range of topics to generate more traffic in general. It depends on your business as to what the best blog content strategy is for your business. An experienced blog content writer can help you determine the best way to reach your target audience. 

7. Long-term results 

Whether you are a new business starting out or well-established, a blog content strategy helps drive long-term results. It is often more affordable and long-lasting than marketing strategies such as ads. In fact, blog content can produce three times more leads than ads, so what are you waiting for?

Plus, regularly posting good blog content and updating it means its benefits last for months or even years. You will continue to generate traffic through older posts, whereas other online marketing strategies often produce shorter-term results. 

You will be able to analyze your blog content success and tailor your blog content strategy over time too. You may also use analytics to improve your business in different ways, such as tailoring your products differently or recognizing how you can expand services. Your website will also establish more domain authority, which will increase traffic two-fold to your site. 

Get high-quality blog content

The benefits of high-quality blog content are evident. But where do you begin with creating it? One of the best ways to guarantee quality blog content and a blog content strategy that works is to use a blog content writer service. 

Blog Hands will provide you with the quality blog content writing you need. Get the quality of an in-house blog content writer with the cost and flexibility of outsourcing. Check out our blog writing packages to get started.