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Are you barely getting any traffic even after spending hours in creating content? Wondering how some businesses manage to drive a crazy amount of leads? Well, it is not that they have got all the luck, they just know how to do it right.
Being a crucial factor for lead generation, brand awareness and customer engagement, content marketing is gaining hype among the businesses. Content marketing is now the new way to reach the target customer in this fast-paced digital world.
With a plethora of content out there that competes for the reader’s attention, just preparing, sharing and distributing content is not enough to stand out. You just need to work on your strategy, and you will be able to drive more traffic than your competitors. Don’t believe us? Here are some proven tips to boost your content marketing.
1. Conduct Survey to Know What Your Audience Likes
The readers are simply going to ignore the content if it is not relevant to them. So, before getting started, make sure to analyze the need and preference of your target audience. A survey can help you know more about your readers.
You can even email your subscribers to ask about the challenge they’re facing. Then write a content that is directed towards their problem and include the information they need.
2. Catch the Attention with Visual Elements
The major goal of your content is to capture the user’s attention. Number of black letters on a white background is not appealing at all. No one is going to invest time in reading such boring content. This is where the magic of visual elements can be used.
If you include some engaging, good quality images relevant to your topic, it will convey a thousand words. It will pique the interest of readers and make them go through your content.
3. Go With the Trend
The digital marketing world keeps evolving and growing. So, what works today may not have the same effect tomorrow. As a content marketer, you need to stay updated with the latest trend.
Adhering to the old trends will make you log behind as no one will be interested to read such a topic that is no more in use today.
4. Convey Your Brand’s Story
Content will garner more attention if it strikes an emotional chord with the audience. Conveying your brand’s story is a great idea to create empathy with customers. Let your audience have a closer look at your brand.
They should know about your goal, where you come from, and who initiated it. Also, share if the brand has gone through any difficult times as this will help your audience to better connect with your brand.
5. Provide Something Valuable to Your Audience
With the increasing popularity of DIY guides, it is a great way to enter into the do-it-yourself universe. People these days love to read something informative and valuable. This is why businesses are focusing on creating educational content.
So, churn out white papers, articles and blog posts that have something that readers want to learn. However, you can take one step ahead by including auditory learners. Also, you may conduct webinars for people who like to read and write and design slides for the visual learners.
6. Conduct A/B Testing
Once you are done with your content, how will you know whether it resonates with your readers or not? This is where A/B testing can help.
For example, if you want to create 2 versions of your email marketing campaign, you can spill your list in half. Then you can assign one email campaign to each group.
Thus, you can easily track the click-through rates, open rates and conversion rates and determine which is doing better regarding return-on-investment.
7. Tie Your Content to Social Media
Social media is no more in a bubble now. From landing pages to blog posts, you will find the comment and share section everywhere.
With a huge number of social media platforms out there, you have a great chance to reach millions of people. Quick quotes on Twitter, images on Instagram and Facebook posts can go a long way in drawing attention.
8. Diversify the Format
The content format also plays a crucial role when it comes to engaging audience. You must use the effective formatting to make the content compelling. Also, try altering the content formats to make it look fresh. Here are some ideas that will help you gain attention.
How to Guide
Teach the audience how to do something. For instance, you may write about how to create compelling content.
Arrange your content in the form of a list. You may write something like top 10 popular blogs to read.
Explain something that people will want to know. For instance, you can explain what multilingual content marketing strategy is.
Observations and Opinions
You may share your thought with the audience about some topic like “Is SEO really dead?”
9. Make Your Content SEO Optimized
You must have heard that SEO optimization is dead. However, in reality, it is not. According to SEO experts, SEO continues to evolve, and it is still effective when done right.
Just avoid stuffing your content with keywords and sparingly use long-tail keywords to see a better result. Also, select the actionable keywords that have low competition and high search volume as such keywords can be very valuable for your content.
Lastly, Just remember, you are writing for your audience, not for Google.
Remember, if you don’t create valuable content that your audience craves, no strategy is going to work. Also, it takes times to execute good content marketing strategies. So, don’t’ be discouraged if you don’t get massive results right away. Keep trying, and your hard work is definitely going to pay off.
Now that you know some effective content marketing tips put these tips to work to see a noticeable jump in traffic.