In the business world, a brand ambassador is the embodiment of the brand. A brand ambassador is the face, name, or voice of a product that distinguishes the brand from others. Their job is to be the spokesperson and more, ensuring that the portrayal of a product or brand is consistent across platforms. For website owners, the brand ambassador plays another kind of role which is similar but also different. After all, blogging is different from making TV commercials. But that doesn’t mean you don’t need a brand ambassador on the web.
Gives Your Site a Personality
The brand ambassador for your website should be the personality who promotes the image you want to portray. Why is it important for your site to have personality? First of all, your readers are going to want to know who you are and why you’re doing what you do. Readers are getting more and savvier, and they no longer take the advice of an anonymous blogger without reading a bit more about them. If they don’t trust the personality behind the blog, they won’t be compelled to come back and read more.
A brand ambassador can be the personality of your blog, giving readers the consistency of a face to go with the name and brand of your site.
Blog Writing, Maintenance and Promotion
Your brand ambassador should be at the center of your online promotional efforts. They are the face and personality of your website, so they should be around when big things happen. But they can also provide much needed regular maintenance. The brand ambassador can be the primary blogger for your site, bringing in guest bloggers when appropriate. By having a successful and like-able brand ambassador you will be making it easy to keep the focus of the blog and promote it when you want to bring in new visitors. They should also make sure each new blog posts gets as much visibility as possible through social media and other online communities. Or maybe your brand ambassador outsources their blog writing to a service like ours…
Makes Social Media More Successful
Another way that brand ambassadors improve the performance of your online business is by being the face of your social media campaigns. People respond to people, and they follow the advice given by the people they trust. You want to be a resource or an attraction for your readers. You want them to come back, you want them to share your posts, and you want their friends to visit your site. Social media is a powerful tool, and you can boost its effectiveness if your readers are engaging with a brand ambassador via social media.
Who is This Brand Ambassador?
For many people, the brand ambassador for a new blog or affiliate site is themselves. Either the primary owner of the site or one of the team members becomes the brand ambassador as they also become the marketing director, blogger, and reputation manager. There is a lot of work to be done when you start up a site, and jobs can get tight. There’s nothing wrong with finding a brand ambassador that can represent your site for you.
Get out there and be or hire a brand ambassador today! They can be your SEO, Site Promotion, Online PR, Blogger, Social Media Manager and Reputation Manager all in one. Now if you’re a larger business you’ll probably want to have more than one.