The biggest reason we created a blog writing and optimization service is because it’s something we always recommend to anyone who wants to improve their online visibility. We’re not alone, many other professional SEO consultants also recommend a blog to their clients. Google themselves has recommended a blog multiple times over the past few years. One of Matt Cutt’s biggest suggestions is to create great content and a blog is one of the best ways to do that.
“If you have a website but don’t have a blog, consider creating one: A blog is a great way to connect with people who share your interests, or to publicize your site or product. Blogs are easy to create and update, and rich, useful, and original blog content will encourage readers to come back to your site. ” - Google Webmaster Guidelines
Blogging helps create content that performs ranks well.
“Freshness matters… many site owners find regularly updating a blog is a great way to keep users constantly engaged.”
How important is the frequency of updates on a blog?
“People have noted that the more often you post, the more you have fresh content… that’s fantastic for users. Users like to see something different not just the same static content whenever they show up.”
Blogging helps attract links.
“A good piece of advice… get a blog and establish yourself as an authority. There’s no excuse for a company these days not to have a blog.”
How do you protect your blog from hackers?
- Always have your server up-to-date.
- Only allow certain IP addresses from accessing the admin panel.