We all like to add catchy titles now and then to a blog we’ve just finished. There’s nothing wrong with that of course if you’re a steady contributor, or the website you’re blog appears in is already getting a steady stream of traffic. If it’s your own website, you should probably use your blog as one means of keeping the traffic coming, if you aren’t already doing so. That means your blog needs to show up in the search engines, which in turn means you need to keep SEO in mind when you create a title for your blog.
The Title Must Be Relevant
Whether it’s a blog, a website article, or a content page were talking about, the title of the blog, article, or page should have a keyword embedded in it that pretty much tells the story as to what the content is about. If your blog is about horsemanship, don’t title it “Training Animals” or “What We Learned Today”. If you are writing about Beagles, an article entitled “My Favorite Breed” won’t attract anyone who might be interested in your thoughts about Beagles.
Place The Keyword Near The Front
There’s nothing wrong with using more than one keyword in a title, or a keyword phrase when appropriate. The main limitation as far as the title is concerned is any letter past the 70th character will most likely be cut off. If you have a lengthy title, and the all-important keyword as at the end, you’re ranking could be infinitesimally small. If you’re writing a series of blogs about horses or horsemanship, titles like “Horsemanship – Choosing The Right Saddle” or “Horsemanship – Using A Round Pen Effectively”, or even, “Horsemanship – Dealing With The Problem Horse” tells a great deal about the content of your blog, and may possibly attract a few more readers.
Try To Design A Title That Creates Interest
The examples given above convey a decent amount of information, and the necessary information for a blog to find its way into the rankings. One thing that often can be missing besides readability, which is very important, is the emotional impact a title can have. “Horsemanship – Choosing A Saddle That Won’t Cripple Your Horse” or “Horsemanship – My Trials And Tribulations With A Crazy Horse” may have a greater emotional impact, though in the latter case you’d have to compete with Chief Crazy Horse in the rankings.
Chris Barber
Chris, as an inbound marketing professional, has helped hundreds of websites improve their SEO and Social Media performance. Blog Hands was started as way to provide the strongest of those techniques, blog writing and promotion, at an affordable rate while still keeping a strong level of quality that you'd find from a large internet marketing firm.